Above all, this is the story of the triumph of marketing. From Balenciaga to Banana Republic from class to mass from elitism to democratization from art to commodity. The End of Fashion - by Teri Agins (Paperback) 11.59When purchased online In Stock Add to cart About this item Specifications Dimensions (Overall): 8.05 Inches (H) x 5. She argues thriving in the field of fashion is not anymore about the designing itself, rather building a brand, which sells. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between. With her book ‘The End of Fashion’, long time New York Times fashion editor, Teri Agins makes a statement concerning the present zeitgeist in fashion marketing. It is an arc from the time when "fashion" was defined by elite French designers whose clothes could be afforded only by global socialites - but whose designs were copied and followed by everyone else - to the point where the rules are set by consumers and the designers must follow them. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. "The End of Fashion traces an arc from the origins of couture and its apotheosis in the early part of this century to the advent of pret-a-porter post - World War II and the sweeping changes that have taken place as the century ends. Dafina Gjeloshi Fashion Marketing The End of Fashion: Chapter 1 Summary In The End Of Fashion, the author, Agins, begins to talk about French designers and their stubbornness led to the end of couture eye candy that only the elite was able to afford.
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